CALAF COMMUNICATIONS is part of the emerging Hispanic/Latino market in the United States that is looking for opportunities to shine next to the established mainstream market nationwide.
During the past two decades, the Hispanic/Latino marketplace has evolved from a token ethnic niche to a line item on mainstream marketing plans for many corporations in America. Fortune 500 companies are beginning to reflect advertisers' growing realization that the annual spending of about $499.7 billion among the United States' 44.6 million Hispanic/Latinos has yet to be completely tapped (U.S. Census 2000)
The Hispanic/Latino community thorughtout the nation has become the largest ethnic or racial minority in the nation. According to researchers, the United States is now the third largest Spanish-speaking country in the world, exceeded only by Mexico and Colombia, and 70% of Hispanic/Latinos in the U.S. speak Spanish at home (Carlos-Casellas, 2002).
CALAF COMMUNICATIONS consists of those professional Hispanic/Latinos that are part of this multicultural community of consumers, customers or clients that you want to tap with your company.
Our track record shows results and satisfied clients with tangible results. That is why you need to talk to someone at CALAF COMMUNICATIONS today.
List of Clients:
Action for Boston Community Development (ABCD), Boston
Big Sisters of Greater Boston
Beth Israel Deaconess Medical Center/Care Group
Department of Education/School of Excellence, Washington, D.C.
Hispanic American Chamber of Commerce, Boston
Latino Professional Network, Massachusetts
Massachusetts Department of Public Health
Leita Luchetti Films, Cambridge, MA
Massachusetts Hispanic Yellow Pages
Massachusetts Housing Finance Agency
Massachusetts Water Resource Authority (MWRA)
Merrimack College, School of Education, MA
National Caribbean Forest/El Yunque, Puerto Rico
National Congress for Puerto Rican Rights
National Park Service/Fortresses of Old San, Puerto Rico